Stories

Not only do we talk about our history.
We want to make history.

UYN presents naked cycling shoes, the world’s first shoes derived entirely from socks

The Italian brand launches a revolutionary shoe: ultra-light, ultra-breathable, completely without seams....

Bugatti and UYN announce an exclusive collection to craft a line of high-performance apparel and shoes

BUGATTI and UYN (Unleash Your Nature) – leading brands in their respective...

Cycling through the sibillini mountains with Omar Di Felice

The Sibillini Mountains are one of the major mountain groups in the...

UYN and Venice Marathon run toghether the 35^ Marathon of Venice that will take place on 24th October

The Italian brand confirms its partnership with the Venicemarathon 2021 and presents...

UYN at the Tour de France with Chris Froome and the Israel start-up nation team

The Italian brand supports the Israeli team in the most important event...

UYN turns pink to celebrate De Marchi as new Giro d’Italia leader

The Italian brand celebrates the Israel Start-Up Nation athlete with a special...

UYN to start Giro d’Italia alongside the Israel start-up nation team

The Italian brand will be supporting Dan Martin and teammates in the...

Israel start-up nation team
 wears UYN cycling underwear

Success is built from the ground up. This is true in sports,...

UYN celebrates Alpine Ski World Cup win with Vlhova and Pinturault

The high-tech underwear of the Italian brand accompanied the Slovakian and French...

How I reached Everest Base Camp by mountain bike

On Monday 8 March, at 11:22 a.m. CET, Omar Di Felice knelt...

Natyon second layer rated best for comfort by Skimagazin

The experts from SkiMagazin, the largest German-speaking ski magazine and one of...