Stories
Not only do we talk about our history.
We want to make history.
Ride with the revolutionary UYN® NAKED MTB shoes Design & Innovation Award 2023 winners
UYN® NAKED MTB shoes a new riding experience From fast gravel to flowing...
13 UYN medals at the Alpine Ski World Championships!
The UYNNER Team triumphed in Courchevel and Meribel in the French Alps....
In Omar Di Felice’s bag – Discover the UYN apparel chosen by our ultra-cyclist for his adventure in Ladakh
UYN apparel for cycling adventures After his early return from Antarctica and...
The UYNNER team set off for the Alpine Ski World Championships in Courchevel Méribel
UYN to take centre stage at the international event, from 6 to...
Discover our Best Nine 2022
It was not easy in such an emotion-packed year to choose just...
Runner’s One socks with Zerocuff technology specially selected by the Aktiv Laufen! editorial team
Runner's One socks received a special recommendation from the German magazine Aktiv...
Winter cycling: Ambityon underwear tops Tour Magazin tests
We are proud to announce that our UYN® Ambityon underwear received the...
UYN® ski suits impress SciMagazine testers – read the test
Three days on the slopes of Obereggen with our ski suits. The...
Our skiwear tested and recommended by Sciare magazine – read the test
Four expert testers from the Italian ski magazine Sciare put our skiwear...
SkiMagazin test: Ski One socks the most innovative out of 12 models
Twelve brands, one winner: UYN! The leading German magazine SkiMagazin, a reference...
Ski One chosen by Climax Magazine as the best ski socks: ‘A revolution’
The innovative UYN® Ski One Merino socks have been chosen by the...
Ski stars inaugurate the new UYN Store in Madonna di Campiglio
From Alex Vinatzer to Johannes Strolz, from Stefan Hadalin to the legend...
UYN Ideas for your Christmas Gifts
It's gift-giving time! Warm up Christmas with UYN underwear Looking for a...
UYN is among the winners of the SAZsports Award 2022
The readers of the German magazine SAZ Sport, a leading reference for...
Super Goggia at Lake Louise!
Our UYNNER Sofia Goggia's season started on a high note. At the...
Evolutyon Biotech underwear wins Ispo Award 2022
We are proud to announce that our new EVOLUTYON BIOTECH technical underwear...
Challenging Antarctica
Omar Di Felice's record-breaking mission in the world's most remote region Beyond...
UYN Venicemarathon: 15,000 thanks!
36ª UYN Venicemarathon Thank you! We are still reeling from the emotions...
The great skiing season kicks off. Dress like a UYNNER!
The day has come! Our UYNNERS are ready On Saturday 22 October,...
The month of marathons is on! Meet us in Venice, Linz and Frankfurt
Ready, set, go! In October UYN will take part in Europe’s major...
UYN URBAN SHOES BY PATRICIA URQUIOLA @ 10 CORSO COMO, MILAN
Technology and style meet in the new UYN URBAN shoes designed by...
Discover the new SKIPPER line at the Genoa Boat Show Sept. 22-27
The quality of UYN apparel accompanies you everywhere – starting today also...
Nature, Biotechnology, Science
Our values. Our future. In a fast-evolving world, we at UYN want...
New UYN Urban shoes by Urquiola. Official release: September 21st
Official release: September 21st On Wednesday 21 September, the official launch of...
Our SKIPPER shoes successfully passed the Nautica Report test: ‘Top comfort and safety’.
Italian nautical magazine tested UYN SKIPPER shoes in different conditions: winter championship,...
SABU GROUP VISITING TRERÈ INNOVATION
From Sunday 26 June to Tuesday 28 June, the German group SABU...
Our UYNNER Markus Mingo won the German Ultratrail Championship
The 10th anniversary of the Zugspitz Ultratrail became a big celebration for...
Hope 1000. And the UYNNER is…
Yoan Dercourt, our French ultra-cyclist, won The Hope 1000, a Swiss self-supported...
UYN and BUGATTI Unveil New Apparel and Shoe Collection
On Friday, June 3, at the UYN Store in KaDeWe, Berlin, the...
UYN® launches SS22 footwear collection with new TV campaign
The Italian brand's commercial aired in Germany and Austria on ProSiebens and...
UYN opens its first store in KaDeWe Berlin
The Italian brand continues to grow: a new shop for its high-performance...
RUNNER’S ONE WITH INNOVATIVE ZEROCUFF TECHNOLOGY
WE REMOVED THE WEIGHT IN YOUR LEGS Until now, all sports socks...
ULTRA1: ONE SEAM, ULTRA PERFORMANCE
UYN® creates the first running kit with just one seam for maximum...
The Alpine Ski World Cup ends on a high.
Our UYNNERS claimed four Crystal Globes and Austria was the most successful...
UYN is the new Title Sponsor of the Venicemarathon
We are proud to announce that the 36th edition of the Venice...
UYN at the marathons in Rome, Milan, Paris and Hamburg. Visit our booth, we’ve got a secret to tell you…
Two world premieres and... one secret! If you are a running enthusiast,...
SKI EVO RACE SOCKS NOMINATED AS BEST PRODUCT BY SKI MAGAZIN
The leading German-language for winter sports SkiMagazin tested a selection of socks...
Running in the coldest place in Italy
Over the past few days, our ultra-runner Paolo Venturini has been training...
UYN accessories? More than just accessories
Whether your sporting adventures are urban or out in nature, it makes...
Arctic World Tour: Omar’s new extreme adventure
Our UYNNER has set off on a new challenge: 4,000 km around...
The history of our Himalaya-proof cycling range
The products in our winter collection are the result of the collaboration...
FOCUS ON: BUFFERCONE insulation technology
Thermal comfort, especially in winter apparel, is the result of a fine...
We support the ski school M’Over By Kristian Ghedina
We are proud to provide technical underwear and socks to the instructors...
THE HIMALAYAN ADVENTURE OF OMAR DI FELICE IS NOW A DOCUFILM: WATCH IT!
On February 15 of one year ago, we started together with Omar...
THE COLLABORATION BETWEEN UYN AND THE AUSTRIAN FREESKI TEAM IS PURE ADRENALINE!
Every time we see the amazing stunts of Austria Freeski team we...
UYN Gift Guide: for Runners
Christmas is coming and you're still on the hunt for the perfect...
UYN Gift Guide: for Cyclists
Christmas is coming and you're still on the hunt for the perfect...
Paolo Venturini, welcome to the #UYNNER Team!
The Italian ultra-runner, famous all over the world for his extreme adventures,...
UYN Gift Guide: for Wintersports
Christmas is coming and you're still on the hunt for the perfect...
UYN presents the new NATURE TEAM MAZZU shoes for aviation enthusiasts
From the collaboration with the Italian company Mazzucchi comes an innovative shoe:...
UYN EXCELERATION awarded with the prestigious Red Dot Award 2021
Our new UYN EXCELERATION running line has won the Red Dot Award,...
“Red Bull Early Riser”: UYN celebrates with RED BULL the reopening of the ski season
The Early Risers wake up at dawn and are the first to...
VENICE RUNS AND ENCHANTS. IN 10 THOUSAND TO THE MARATHON OF THE RETURN
UYN lived with you the joy and fatigue of the 35th Venice...
THANKS FOR VISITING US DIDIER!
As fast as he can be, even the legendary Didier Cuche sometimes......
GHEDO CHALLENGE: the triumph of sport and fun
A successful conclusion of the GHEDO CHALLENGE on November 28. The friendly...
UYN RACEFAST BIB SHORTS TESTED BY CYCLINGNEWS: “TAKE COMFORT TO A WHOLE NEW LEVEL”
Cycling News, the most read and authoritative cycling site in the world,...
ARE YOU FASTER THAN KRISTIAN GHEDINA? JOIN THE GHEDO CHALLENGE AND WIN A UYN UNDERWEAR!
On Sunday 28 November at Plan de Corones, during the SPORTLER Ski...
4-6 November: we are at Rouleur Live!
We are waiting for you at the Victoria House in London for...
The Magnificent 8 ready to storm into the new World Cup season
The opening in Sölden on Saturday 23 October kicks off the Alpine...
RUN WITH UYN AND WIN YOUR VENICEMARATHON BIB
October 4-10 join the Strava UYN challenge, give it your all and...
UYN new partner of Austrian Free Ski Team
The Halfpipe, Slopestyle and Big Air teams have chosen the Italian brand's...
MEET US AT THE 50TH NOVE COLLI AND SEA OTTER EUROPE
Two not-to-be-missed events for cycling enthusiasts. From 24th to 26th September, UYN...
UYN will take center stage at the 61st Salone Nautico in Genova and at the Monaco Yacht Show
The two international boat shows will host the worldwide launch of the...
UYN presents naked cycling shoes, the world’s first shoes derived entirely from socks
The Italian brand launches a revolutionary shoe: ultra-light, ultra-breathable, completely without seams....
Bugatti and UYN announce an exclusive collection to craft a line of high-performance apparel and shoes
BUGATTI and UYN (Unleash Your Nature) – leading brands in their respective...
Cycling through the sibillini mountains with Omar Di Felice
The Sibillini Mountains are one of the major mountain groups in the...
UYN and Venice Marathon run toghether the 35^ Marathon of Venice that will take place on 24th October
The Italian brand confirms its partnership with the Venicemarathon 2021 and presents...
UYN at the Tour de France with Chris Froome and the Israel start-up nation team
The Italian brand supports the Israeli team in the most important event...
UYN turns pink to celebrate De Marchi as new Giro d’Italia leader
The Italian brand celebrates the Israel Start-Up Nation athlete with a special...
UYN to start Giro d’Italia alongside the Israel start-up nation team
The Italian brand will be supporting Dan Martin and teammates in the...
Israel start-up nation team wears UYN cycling underwear
Success is built from the ground up. This is true in sports,...
UYN celebrates Alpine Ski World Cup win with Vlhova and Pinturault
The high-tech underwear of the Italian brand accompanied the Slovakian and French...
How I reached Everest Base Camp by mountain bike
On Monday 8 March, at 11:22 a.m. CET, Omar Di Felice knelt...
Natyon second layer rated best for comfort by Skimagazin
The experts from SkiMagazin, the largest German-speaking ski magazine and one of...