The Early Risers wake up at dawn and are the first to hit the pristine slopes. Together with Red Bull, we celebrate the dawn of the new winter season and the long-awaited return to the snow.
“Red Bull Early Riser” and is the spectacular surprise organised by Red Bull for the first skiers to hit the slopes of Plan de Corones, the fabulous Italian destination in the heart of South Tyrol. The incredulous Red Bull guests were able to ski in a breathtaking scenery, surrounded by the majestic Dolomites, together with web star Anima and World Champion Arianna Tricomi, the first Italian woman to win the prestigious Freeride World Tour.
UYN technical apparel for the “Early risers”
As technical partner of Red Bull Early Riser, UYN provided the participants with high performance apparel to make their return to the snow even more special. The “Early risers” were given the opportunity to wear UYN NATYON technical underwear, the same as used by the Italian national team and top ski champions in World Cup races, and the new UYN NATYON FLAG ski set, developed in collaboration with the Austrian free ski team. The UYN NATYON FLAG anorak, featuring patented Membrain 115 membrane and Ergomotion technology, is designed to guarantee the athlete maximum freedom of movement combined with extraordinary protection against cold and snow.
Our apparel has supported the protagonists of the Red Bull initiative during their fast descents on the slopes, provided for the occasion by Skirama Kronplatz, and also in some adrenaline-filled adventures in the deep snow. An unforgettable day, the best way to celebrate the return of snow fans to the Alps.