On Friday, June 3, at the UYN Store in KaDeWe, Berlin, the “UYN for BUGATTI” line was officially presented.
This high-performance apparel and footwear collection is the result of the partnership between the two leading brands in their respective fields of functional apparel and automotive en-gineering and design.
Within the prestigious venue of KaDeWe – the iconic department store in Berlin – on Friday, June 3, UYN (Unleash Your Nature) and Bugatti officially unveiled the first “UYN for BUGATTI” apparel and footwear collection – the result of the new partnership between the two brands.
As Bugatti is a symbol of innovation and craftsmanship in the automotive world, UYN represents the pinnacle of technology in the sportswear sphere. The products of the Italian brand are used by Olympic champions and ultra-athletes in every discipline, from skiing to cycling. Thanks to their decades of experience, UYN’s engineers have succeeded in translating the extreme beauty and performance of Bugatti hyper sports cars into a line of the highest quality, truly modern and innovative apparel. The “UYN for BUGATTI” collection aims to redefine man’s relationship with clothing in day-to-day life through timeless garments that combine dynamic style with superior performance in terms of freedom of movement, breathability, fit and temperature regulation.
Wiebke Ståhl, Managing Director of Bugatti International
“Every product that bears the famous Bugatti macaron is reflecting the facets of our beautiful marque. The new “UYN for BUGATTI” collection combines high-performance garments and cutting-edge design to meet the luxurious feel of comfort our customers expect. In the same way that our hyper sports cars seamlessly integrate technology, the products of our new collaboration with UYN achieve the same.”
Marco Redini, Ceo of UYN.
“The launch of the first “UYN for BUGATTI” collection fills us with pride and marks an important milestone in the history of our brand. Cars are a great passion of mine and I have always admired Bugatti for its unique heritage, craftsmanship and engineering excellence. The marque’s modern hyper sports cars encompass luxury, comfort and performance and these values are the same that inspire UYN products. I’m truly excited to partner with Bugatti because I am convinced that we will translate the same extraordinary combination of comfort and performance into the field of clothing. UYN’s dedication to research and testing sets our company apart in this regard.”
Design that follows function
The garments in the collection are engineered in Italy by AREAS (Academy for Research and Engineering in Apparel and Sport) – the research and development centre of UYN, in ongoing collaboration with Bugatti. The partnership has led to the selection of intelligent yarns and the development of revolutionary shapes according to the principle that design follows function.
Bugatti’s legendary C-Line design element has been reinterpreted by UYN through cutting-edge textile technologies. In clothing, the curved shape of the C-Line has been transformed into the special Ergomotion® shoulder design for maximum freedom of movement. In the shoes, the C-Line highlights the highly breathable areas of the upper section, creating a combination of comfort, performance and style that is the hallmark of the entire collection.
The colours blue, white, black and red dominate the “UYN for BUGATTI” line, reflecting the identity of the Molsheim-based company and paying homage to its glorious racing heritage. Tricolour French flag-inspired stripes add a discreet sporty touch to the entire collection.
“UYN for BUGATTI” apparel collection
The apparel line includes ten models, starting with the classic cotton t-shirt redesigned into a high-performance garment. The UYN for BUGATTI shirt features Ergomotion® technology for a natural range of motion, while the sleeves are made using the 3D knit Haloflex technique that guarantees superior elasticity and breathability. Ergomotion® and Haloflex technologies also define functionality and style in the UYN for BUGATTI polo shirts – in both short and long sleeve versions. The collar with integrated BIFLOW ventilation system is a refined performance element for urban adventures.
The technical mid layer with full-length zip, high neck and soft fleece lining is designed to provide the right level of warmth in the cooler months and transitional seasons. For windy days, the ultra-lightweight and compact “UYN for BUGATTI” Wind Jacket and Wind Vest are the ready-to-wear staples. From the experience of UYN in the world of high-performance outdoor apparel comes the “UYN for BUGATTI” Rain Jacket: a sophisticated jacket made of waterproof (10,000 mm water column) and windproof fabric, full of functional details, such as the Flowtunnels ventilation system integrated into the underarm. This jacket, ideal for casual outings, achieves the perfect balance of protection and breathability, providing maximum comfort in any situation.
The “UYN for BUGATTI” Padded Jacket and Padded Vest complete the outfit with their innovative mix of materials. The elegantly quilted structure is combined with sleeves and shoulders made of 3D knit fabric and Haloflex technology. The result is extraordinary freedom of movement and perfect management of body temperature, enhanced by a unique style.
“UYN for BUGATTI” shoe collection
UYN for BUGATTI” shoes are a new take on traditional sneakers. Flowing design, advanced functionality and plant-based materials come together to create a new walking experience. The collection includes the SPEED and PACE shoes. The first style features a 3D knit one-piece upper with patented Air Dual® ventilation system. Special protections at the toe, heel and sides increase abrasion resistance as well as giving the SPEED shoes a dynamic and bold style.
The PACE model is engineered entirely from the sock according to a production technique exclusive to UYN. Ultra-elastic, slip-on and seamless, the PACE shoe wraps around the foot in outstanding comfort and adapts naturally to its anatomy. The highly breathable C-Zones on the sides, inspired by Bugatti C-Line, promote foot ventilation and help maintain the ideal micro-climate inside the shoe.
The “UYN for BUGATTI” shoes are made using the high-performance bio-fibre Natex, derived from castor oil seeds. Compared to petroleum-based materials, this eco-sustainable yarn is 25% lighter, dries 50% faster and has a natural bacteriostatic effect that minimises odours. The shoes come out with the new Horseshoe sole featuring a shock-absorbing EVA midsole and high-grip rubber tread. The U-shaped design, inspired by the legendary Bugatti radiator grill, provides greater stability and traction on all terrain.