UYN celebrates Alpine Ski World Cup win with Vlhova and Pinturault

The high-tech underwear of the Italian brand accompanied the Slovakian and French champions to their triumph. With a total of 44 victories, UYN is once again the most successful underwear brand

UYN – Unleash Your Nature celebrates another successful season in alpine skiing. The Italian brand, partner of the best national teams with its high-tech underwear, is proud to have contributed to the victories of Petra Vlhova and Alexis Pinturault in the World Cup, the top international circuit that ended Sunday, March 21 with the finals in Lenzerheide (Switzerland).

With six victories this season, Petra Vlhova scored 1416 points to become the first Slovakian woman ever to lift the famous crystal globe. Pinturault is the first men’s overall champion from France in 24 years, since Luc Alphand won. Both have written a wonderful page of sport.


Talent, willpower, class, determination and sacrifice are the values that have enabled Vlhova and Pinturault to achieve their greatest success and become number one. UYN would like to thank them for the show they provided and the inspiration they gave to all sports lovers. Since autumn 2018, the Italian brand has been working with the aim of putting the champions in the perfect conditions to express their full potential.

The UYN NATYON underwear worn by Petra Vlhova and Alexis Pinturault is born in the laboratories of Asola (Mantova) and undergoes a long testing phase in collaboration with expert skiers to achieve maximum performance. NATYON is the only underwear with Hypermotion technology, the one-piece structure of the shoulders, with no seams to restrict movement. The result is maximum agility for the skier and strategic muscle support. The three-dimensional structure of the fabric and the careful selection of materials also allow the NATYON underwear to optimally regulate body temperature: it cools and wicks away sweat during highly intense effort and protects against the cold during breaks. So the skier can stay focused on performance without distraction.


UYN is the sponsor and official supplier of eight national Alpine ski teams (Italy, Austria, France, Germany, Norway, Slovenia, Russia, China) and the champions Petra Vlhova and Ester Ledecká. In addition to the two overall cups, the UYNNER team also won six specialty cups this year: men’s super-G with Vincent Kriechmayr (Austria), women’s downhill with Sofia Goggia (Italy), giant slalom with Alexis Pinturault (France) and Marta Bassino (Italy) and slalom with Marco Schwarz (Austria) and Katharina Liensberger (Austria).

UYN athletes in this extraordinary season have won 25 men’s World Cup races (out of a total of 35) and 19 women’s events (out of a total of 31). To these successes must be added the ten gold medals won at the World Championships in Cortina. With these results, UYN confirms itself as the most successful underwear brand in the world.