The Italian brand continues to grow: a new shop for its high-performance products opened in Germany’s most famous shopping centre
UYN® – Unleash Your Nature continues its global growth project. After opening five flagship shops in the last year (Asola, Milan, Brescia, Salò and San Ginesio), the Italian brand has taken another important step in its distribution strategy by opening its first store in Germany.
The new UYN Store officially opened on Saturday 26th March in Berlin, inside the prestigious KaDeWe shopping centre. The 200 square metre store is located on the fourth floor, in an exclusive area dedicated to the most important sports brands. Customers can discover the shoe collection and the running, fitness and outdoor lines of UYN, supported by a qualified staff ready to explain the new technologies developed by the brand and the sustainability processes implemented in the production centre of Asola (Mantova, Italy).
With 60,000 square metres of retail space, the Kaufhaus des Westens, “KaDeWe” for short, is the most famous shopping centre in Germany and one of the largest on the European continent. Since 1907, it has been the privileged gateway to the German capital for high fashion and the finest products. Within KaDeWe, UYN offers its innovative combination of technology, nature and style that is revolutionising the high-performance sportswear sector.
“Germany represents our first market – in the words of CEO Marco Redini -. The opening of the first UYN Store in Berlin consolidates our presence in the German area and contributes to growing the brand’s image, which is already perceived by our customers as synonymous with high quality, reliability and innovation. Since its launch in 2018, UYN has continued in its extraordinary growth process, which has recently led us to open new flagship stores, inaugurate a new subsidiary in the United States and expand our online and offline distribution network worldwide. The goal is to continue to fuel this growth through new collaborations with partner shops that believe in our products and the success of UYN”.
