UYN turns pink to celebrate De Marchi as new Giro d’Italia leader

The Italian brand celebrates the Israel Start-Up Nation athlete with a special edition of shoes, socks and underwear in pink.

The jersey will not be the only pink garment that Alessandro De Marchi will wear on today’s stage, Wednesday 12 May. To celebrate the new leader of the Giro d’Italia, UYN has created a pink version of the UYN ENERGYON underwear that the athletes of the Israel Start-Up Nation team use during the races. In addition, to make De Marchi’s first day in pink jersey even more special, UYN has also colored the shoes and socks that will accompany the Italian cyclist at the start of the fifth stage in pink.

With this initiative, UYN wants to celebrate the first career pink jersey for De Marchi, the first for the young Israeli team but also the first for UYN, the brand from Asola (Mantua Province, Italy) born in autumn 2018 and already at the top of the professional sport.


UYN is the official supplier of the Israel Start-Up Nation with its high-tech underwear for the race, Merino shoes and functional socks for the moments of rest. Thanks to the exclusive bio-based yarn NATEX and and sophisticated technologies, UYN is able to make garments 25% lighter, 50% faster drying, highly thermoregulating and eco-friendly. Perfect for maximum performance in all conditions.

PH Mattia Ragni