The Magnificent 8 ready to storm into the new World Cup season 

The opening in Sölden on Saturday 23 October kicks off the Alpine Ski World Cup and the winter season. Once again this year, UYN will support the world’s best national ski teams with underwear and socks.

The Alpine Ski World Cup is coming back. The men’s and women’s giant slalom events on Saturday 23 and Sunday 24 October traditionally mark the start of the great winter season that will culminate with the Beijing 2022 Olympics (4-20 February). UYN – Unleash Your Nature is ready at the starting gate to support its athletes with high-performance apparel.

For the fourth consecutive season, the Italian brand is the official underwear supplier of eight national teams: Italy, Austria, Germany, France, Slovenia, Russia, China and the Slovakian biathlon team). In addition, UYN supports the World Cup’s defending champion, the Slovak star skier Petra Vlhova. 

Whether in competition or in training, UYN products will provide athletes with perfect body temperature management and the utmost freedom of movement, putting them in ideal conditions to express their energy and talent on the slopes.

UYN NATYON – The world’s most successful underwear

The UYN NATYON range was created in collaboration with the world’s greatest alpine ski champions, in a constant feedback relationship that has resulted in optimising the product to make it the best performing ever. The success of UYN NATYON can be described by one fact: in the last three Alpine Ski World Cup seasons, athletes wearing this line have won 138 races and five Crystal Globes (Marcel Hirscher in 2019, Aleksander Aamodt Kilde and Federica Brignone in 2020, Alexis Pinturault and Petra Vlhova in 2021).

UYN NATYON is the only underwear with HYPERMOTION technology: the shoulder area is made without seams to ensure maximum agility for the skier and strategic support for the muscles. The advantages of HYPERMOTION technology have been confirmed by tests carried out by CeRiSM (the Research Centre “Sport, Mountain and Health” of the University of Verona) which have proved that UYN underwear exerts significantly less pressure in the arm area, both at rest and during movement.

The three-dimensional structure of the fabric and the careful selection of materials also allow NATYON underwear to optimally regulate body temperature: it cools and disperses sweat in the most intense moments of activity, and protects from the cold during breaks. So the athlete can stay focused on performance without distraction.